Commercial photography is about creating images for marketing and advertising. It’s about selling, whether it’s a product, a service, a lifestyle, or an idea. Commercial photographs are used in brochures, on websites, at points of sale, on billboards, on mailers, and in packaging, to name just a few.
As a commercial photographer, my role is to take a creative brief and translate it into compelling images. Images that communicate a clear message and help my clients realise their brand and commercial objectives.
This is a collaborative process, working with art directors, designers, marketing teams, and PR and communications specialists.
I specialise in commercial portrait photography, meaning that I spend the much of my time working with talent. This might be in house talent, such as key staff, or it could be professional talent hired for the assignment. Either way, one of my skills is to get the very best out of that person.
I am able to build a relationship with someone quickly, to communicate what I need from them, and to get the very best out of them. I pride myself on being able to deliver outstanding results with the minimum amount of fuss.
I’ve worked in just about every business and corporate environment, across many industries, and ranging in size from small local businesses to huge multinationals. Chances are, whatever images you’re looking for, I’ve delivered them before.