Why Modern Headshot is Important for Personal Branding

If you want to be seen as a trustworthy and credible expert in your line of business, you need to make sure that your branding looks good – which includes getting a good headshot photo for yourself.

In this blog, we will help you understand more about:

  • What is personal branding photography and why it is important
  • Headshot definition
  • How to take a good headshot

What is Personal Branding?

Contemporary corporate portrait of professional woman in office

Personal branding is creating an image for yourself as an individual. It is about developing a professional and reliable image so your current and potential clients or customers will give you their trust.

To put it simply, personal branding is how you want to make your brand stand out while making sure that your target audience knows who you are, what you do, and why they should trust you. It’s also important to understand that personal branding is more than just a logo. It’s about making sure that you reflect confidence when it comes to yourself and your brand.

Why is Personal Branding Important?

Personal branding matters because it allows you to give a good first impression to everyone, online and offline. For us, personal branding is essential to an individual or a business because:

  • It allows you to stand out from the crowd.
  • It provides different opportunities for you as an individual.
  • It will make your audience trust you more.
  • It will give you many exposures to different online platforms.

Why Do You Need a Headshot Photo for Personal Branding?

If you want to be seen as a professional and a reliable individual, you need to make sure that your headshot photo aligns with your branding. So, why do you need a good headshot photo?

A headshot photo is essential if you want to showcase who you are to your potential clients, customers, suppliers, or co-workers. It’s how you want people to see you. In simpler words, it’s about making a first good impression on someone you meet for the first time. After all, first impressions last for a lifetime.

How to Take a Good Headshot

We recommend all individuals have their headshot photo taken by a professional so that it creates a way for them to make a positive impression on their target audience.

If you want to learn how to take a good headshot photo, you need to consider these elements:

  • Location – You must always consider where you want to shoot your headshot photo. If you want to look more formal, we suggest taking your headshot photo in a photo studio. For a more informal look, a headshot photo done at work or outdoors is a great option. An environmental portrait offers the opportunity to say more about who you are and what you do. .
  • Outfit – Your outfits can also give a huge impact on your headshot photo. If you’re planning to make a good first impression, you need to make sure that your outfit aligns with your brand and is appropriate for your business or job. Suits and ties are highly accepted in traditional offices, while many jobs have uniforms and in some industries there’s a “look” (think jeans and t-shirt in tech!). We also suggest wearing light makeup so you’ll look natural in your photos. Here are some outfit examples you can wear when taking your headshot photo.
  • Expression – Your expression can make or break your headshot photo. If you want to make sure that you reflect confidence, you need to look confident. But avoid having a too-serious or intimidating expression as this could make you look arrogant or unapproachable. Just remember to act natural and be you.

 A good headshot photo is always a key factor in having great personal branding as an individual. So, if you want to look like a real expert, make sure to give your brand a good headshot photo. At Jesse Taylor Photography, we can help you look great and create the best image for your branding with our professional headshot photography.

Also see our other services like outdoor photography Sydney, studio photography Sydney, group corporate headshot photography Sydney and profile shot photography Sydney.

Contemporary corporate portrait of professional man in meetingCommercial photographer Jesse Taylor at work